If you upload a horizontal video as an Instagram Story, the platform will automatically suggest fitting it to the screen. However, recently Instagram introduced a feature that allows you to fit horizontal videos and images into the screen. This format is best for Instagram Story as it occupies the whole screen on the phone. The size of an Instagram Story is a full portrait, with the dimension 9:16. This means your video or photo will have to be 1080 pixels wide and 1920 pixels in height. The Instagram story dimensions are 1080 by 1920. Pro tip: If your video is longer than 15 seconds, use tools like CutStory or Storeo to cut it into perfect 15-second chunks. Besides, your audience might simply get tired of watching and swipe to the next account. If only I had more things to post!?īut even though Instagram does allow for an unlimited number of stories, creating 10+ quality videos for Instagram Stories might be a daunting task. Instagram didn’t show any warnings, so I assumed I could continue adding them. I ran an experiment and added 70 (!) Instagram Stories. The maximum length of an Instagram Story video is 15 seconds, as opposed to just 7 seconds for a photo.Įven though each story can be up to 15 seconds long, Instagram allows adding what seems to be an unlimited number of stories in a row. There are several reasons why videos work great on Instagram Stories. In order to succeed with IG stories, there are some things one needs to know, both on the technical and content sides. In this video, Olga will share how to get started and succeed with Instagram Story video. Instagram story video is a great instrument for all kinds of business. Also, you can share videos from an ongoing live event and generate feedback in real-time. It should be pretty since there’s no need to maintain a high editing standard. If you have some videos that performed well or other platforms, you can share them on your Stories. They don’t have to be the most perfectly edited videos to be impactful, giving you more freedom to experiment and be fun. IG Stories give your brand personality and offer a humanizing factor to your company. Join companies like Airbnb that use Instagram Story video ads to double their ad recall and create buzz around its products. Without distracting the user, you can insert your ads between users’ stories. Stories are a great way to let your satisfied customers win you more customers. It feels authentic and is more likely to get clicks, or swipes in this case. People tend to trust this type of non-sponsored content more than your typical talking head videos. Instead of competing for a spot on your potential customer’s feed, use Story videos to book a spot right at the top. Instagram Story videos are a win-win approach to reach more audiences organically.īeing current with videos that are either shot live or visible for just 24 hours allows you to stay fresh in the consumer’s mind. Instagram wants you to post more stories, so they prioritize accounts that do. They will be shown to users that may be interested in your brand. Instagram Stories are not limited to your followers alone. Here are some reasons why you should consider using Instagram Story videos for your business: How To Use Instagram For Business in 2019: Tools and Tips for Marketers How can a business like yours benefit from Instagram Stories to grow user engagement? There’s one thing you might want to start doing, if not already - video. This is an audience a business simply can’t afford to ignore! As of November 2017, Instagram Stories had over 300 million daily users. Why Instagram Story Video?Įver since it was rolled out, the Instagram Story video feature has been wildly popular among the platform users. It has quickly become a vital part of the social media marketing strategies of businesses that want to reach new audiences with video, the most engaging type of content. Brands have also taken advantage of Instagram Story videos as a more interactive extension of their Instagram Feed. Instagram Story videos let you share video snippets of moments in your day with your followers. Reels is its latest addition to the platform in 2020, and it offers more ways to create and share your Instagram Story video. It introduced Instagram Stories in 2016 to compete with Snapchat – which it once tried to buy by the way. For a global platform with over 500 million daily active users, Instagram sure knows how to keep its user engaged and entertained.
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